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Are social-buying sites part of social media?
This post is written by Mirna Bard, a blogger, speaker and consultant. She serves as the social media chairwoman of the Orange County (Calif.) chapter of the National Association of Women Business...
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Spotlight on social commerce: How 1-800-Flowers puts Facebook to work
This Spotlight on Social Commerce series is brought to you by Bazaarvoice, bringing the power of social commerce to the world’s best brands. Once a month, this blog will focus on the tactics, best...
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Spotlight on social commerce: Taking stock of the social department store
This Spotlight on Social Commerce series is brought to you by Bazaarvoice, bringing the power of social commerce to the world’s best brands. Once a month, this blog will focus on the tactics, best...
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Spotlight on business-to-business: How Bizy brings daily deals to the world...
This Spotlight on Social Media for Business-to-Business Companies series is brought to you by LinkedIn, where marketers can reach the world’s largest audience of professionals as they network,...
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How GameStop blends Facebook into its retail strategy
GameStop recently joined the ranks of retailers with a fully integrated Facebook store. I asked GameStop Vice President of E-Commerce Kelly Mulroney to explain how the company is approaching Facebook...
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Is it time for companies to get serious about F-commerce?
This post is by Paul Marsden, editor of Social Commerce Today. Imagine this: You’ve gone back in time to 1996, and you find yourself in an office and the body of a manager for a large consumer brand....
View ArticleAmerican Express' Dave Wolf on Foursquare and the future of customer loyalty...
At this year’s South by Southwest festival in Austin, Texas, American Express experimented with a unique approach to Foursquare integration. Last week the program went live nationwide. Prior to the...
View ArticleThe art of turning “likes” into purchases
I recently came across a Nielsen report on social media that has a few illuminating statistics about online engagement and shopping. It turns out that Americans spend three times as much time on social...
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Are consumers ready to embrace social commerce?
SmartPulse — our weekly nonscientific reader poll in SmartBrief on Social Media — tracks feedback from leading marketers about social media practices and issues. This week, we asked: Have you ever...
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4 ways financial advisers can build a social media strategy
A social media presence isn’t just nice for a wealth management firm to have, it is now vital to the business, Clara Shih, founder and CEO of Hearsay Social, a social media marketing software maker,...
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